The ABCs of Google+
by Justine Voyer / Tuesday, 17 June 2014
Published in Social media

A short time ago, we talked about, or rather wrote about, the importance of using Google+ to optimize your company’s listings on search engines. Today, I will provide more details on the creation and use of a Google+page. Creating the page 1. The process to follow to create your Google+ page is quite simple. Click here, and then click

How to develop a content marketing strategy
by Salim Ammara / Thursday, 05 June 2014

Inbound marketing’s reputation as an online sales strategy and process is already proven and when we discuss inbound marketing, we must talk about content marketing and editorial strategies. A thought-provoking content strategy is indisputably essential—whether it’s to improve your company’s search engine positioning, to make it a front runner or expert in its field, to

PPC campaign optimization: 4 simple fixes to maximize ROI
by Pier-Yves C Valade / Wednesday, 04 June 2014

Your main goal as a Google AdWords PPC campaign manager, both on search and display networks, is to actually make your campaigns generate a profit from the money invested. With this in mind, there are some key techniques and quick fixes I have developed and learned over time that can help you score a positive

The Worst Advice We’ve Ever Heard About Blogging
by Erin / Thursday, 29 May 2014

If you’re looking to start up a blog — or spruce up an existing one — you might consider searching for tips and tricks on the internet to help you find your way. This is definitely a good place to start, especially considering the sheer amount of information available these days. It’s important to remember, though,

9 Tips for Making Content go Viral
by Melisa Marzett / Monday, 26 May 2014

A growing number of companies are clueing into the importance of content marketing. Many of them already have company blogs that they use to share their expertise and build customer loyalty. And that’s a great start. But there’s a lot more you can do to get your hard work in front of more eyes. Article

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