Guide to monitor your websites carefully
by Alexandre Calderon / Friday, 28 February 2014
Published in Measure & Optimize

As a digital marketing strategist, it is always a good practice to enhance the visibility, rankings and traffic for a website you are working on. It should be your common practice and goal to make any site successful. There are many ways that exist to achieve this goal and I will discuss some of the

Inbound Marketing VS Outbound Marketing
by Gabriel Touchette / Tuesday, 25 February 2014
Published in Inbound Marketing

You might be thinking, “Here we go again, an article trying to convince me that inbound OR outbound marketing is better”… You decided to click on the link anyways because of the attracting banner. Well I am glad you did and to be honest, today I will not try to tell you which one is

Keep Guest Blogging Alive! The Complete Resource
by Rob May / Monday, 24 February 2014

Guest blogging is a slightly sensitive subject today with the release of Google’s WebSpam team’s update to lower the quality rating on the practice. Let’s be completely transparent when talking about guest blogging and its current market state for search now. This isn’t something we can honestly say we as inbound marketers or SEO’s didn’t

Top 5 must-have information for local business website
by Gabriel Touchette / Tuesday, 18 February 2014

  With the arrival of local search, we noticed a major increase in the number of businesses gaining access to the web. Whether be via a website or simply trough Google places, it is important for local business to know what consumers are actively looking for in term of information. This is exactly what we

Top tips for your Google Adwords campaigns
by Gabriel Touchette / Wednesday, 12 February 2014
Published in PPC & Advertising

Google Adwords is a large platform that offers a wide array of possibilities. It allows you to market to potential clients that are searching for solutions that you specialize in. It does sound a bit like the Eldorado or the Klondike. However, while it is a great tool to generate opportunities, it is still very

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