Google Buy Now Button Changes the Game for Amazon
by Rob May / Friday, 19 December 2014
Published in Market News

The Wall Street Journal reports that Google is now in the works of developing a BUY NOW option to compete with Amazon online. This would keep search traffic longer on Google and focused on Google related products and partnerships by enhancing its user experience. “Google Inc. plans to push deeper into online commerce by enhancing its Google Shopping

Bing Releases the Three Pillars of Content Quality
by Rob May / Wednesday, 17 December 2014

Bing’s senior program manager, Michael Basilyan published a post to give insight as to how Bing algorithms address quality content when ranking web pages and documents inside their index. There are thousands of web documents that could be relevant for any one search query, so Bing needed to develop highly structured algorithms to return the

Facebook Launches New Tools to Help Pages Better Target Their Audiences
by Rob May / Friday, 12 December 2014
Published in Market News, Social media

Facebook launches new tools to help Pages better target their audiences and, better understand the impact of their social posts. In a recent Facebook new feed via their media hub, they have announced a new toolset for online publishers. In an effort to help publishers with their online marketing by offering a new set of

A Guide to Developing Content Strategy – Part I
by Rob May / Wednesday, 26 November 2014

Earlier this month, I wrote an article about various misconceptions about content strategy, and pointed out a few key points to help improve your already ongoing efforts in content marketing! This week’s article starts to focus at the foundation, and a little more on several key points that I think will help anyone get off to

GTM Auto-Event Tracking: Forget The Dev Team
by Pier-Yves C Valade / Thursday, 20 November 2014
Published in Uncategorized

If every time you need to track a link / button click or a form submission, push a Google Analytics event or fire a time-based event you need to ask a dev team, either by lack of knowledge or by department limitations, you know how long it can take to do something so small. Learning

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