7 Common Misconceptions about Content Strategy
by Rob May / Tuesday, 04 November 2014

Content strategy is a critical component of any marketing campaign. Your business can offer the most fashionable handbags, the most accurate real estate models, the most astute financial counselling, or the best party planning in the city, but you need to provide the content your potential customers are looking for on your website to be

How to develop a content marketing strategy
by Salim Ammara / Thursday, 05 June 2014

Inbound marketing’s reputation as an online sales strategy and process is already proven and when we discuss inbound marketing, we must talk about content marketing and editorial strategies. A thought-provoking content strategy is indisputably essential—whether it’s to improve your company’s search engine positioning, to make it a front runner or expert in its field, to

Top 5 must-have information for local business website
by Gabriel Touchette / Tuesday, 18 February 2014

  With the arrival of local search, we noticed a major increase in the number of businesses gaining access to the web. Whether be via a website or simply trough Google places, it is important for local business to know what consumers are actively looking for in term of information. This is exactly what we

A discussion on the future of Content Marketing and upcoming trends for 2014
by Gabriel Touchette / Friday, 13 December 2013

As an Inbound Marketer and an avid fanatic of data tracking, I often am wondering what is going to be the next big thing in web marketing.  And I assume that I am not the only one! Between the various updates that Google is making to its search engine in order to deliver the best

Inbound Marketing Best Practices – How To Present Your Offers To Your Audience
by Alexandre Calderon / Friday, 13 December 2013

The inbound marketing process is all about attracting, converting and upselling. If you’re new to this concept, you might want to read the first article that introduces the inbound marketing strategy. There are different methods to achieve these goals with your website audience. It’s good to have a great promotion or to have a great