Great news for Ludis Media
by Jade Bérubé Morin / Wednesday, 24 August 2016
Published in Market News

Things are moving quickly at Ludis Media! We are pleased to announce our newest appointments. Gabriel Touchette, as Marketing Director and Co-Owner. He graduated from Bishop’s University with a double major in Entrepreneurship and Marketing (BBA, 2012), and also received a Master’s degree in Electronic Commerce from l’Université de Sherbrooke (M.Sc, 2013). Alexis Barnabé, as

4 ways to transform your PPC Landing Page to reach your conversion goals
by yan desjardins / Friday, 14 August 2015

Pay-per-click (also known as PPC) can sometimes be a tricky game. For many marketers, it can be difficult for them to understand how to evaluate and choose appropriate keywords or write compelling ads that entice users to click on them. However, even if a marketer gets these two things right, they will still have a

Google Buy Now Button Changes the Game for Amazon
by Rob May / Friday, 19 December 2014
Published in Market News

The Wall Street Journal reports that Google is now in the works of developing a BUY NOW option to compete with Amazon online. This would keep search traffic longer on Google and focused on Google related products and partnerships by enhancing its user experience. “Google Inc. plans to push deeper into online commerce by enhancing its Google Shopping

Facebook Launches New Tools to Help Pages Better Target Their Audiences
by Rob May / Friday, 12 December 2014
Published in Market News, Social media

Facebook launches new tools to help Pages better target their audiences and, better understand the impact of their social posts. In a recent Facebook new feed via their media hub, they have announced a new toolset for online publishers. In an effort to help publishers with their online marketing by offering a new set of

A Day Without Internet
by Gabriel Touchette / Friday, 28 March 2014

I wake up to the sound of my alarm clock, stretch a bit and get ready for my day of work. I wonder what the temperature is going to be like today? I open the window and have a look at the sky and take a deep breath. The weather looks great, and everything seems