PPC campaign optimization: 4 simple fixes to maximize ROI
by Pier-Yves C Valade / Wednesday, 04 June 2014

Your main goal as a Google AdWords PPC campaign manager, both on search and display networks, is to actually make your campaigns generate a profit from the money invested. With this in mind, there are some key techniques and quick fixes I have developed and learned over time that can help you score a positive

Social Media – adoption rates Vs perceived effectiveness
by Gabriel Touchette / Thursday, 06 March 2014

Social media is more and more used by B2B marketers and is becoming a major component of their web strategy. It is interesting to see that, although the adoption rates are increasing, there seems to be lots of uncertainties regarding their effectiveness. Today we will review a chart that was published in a research by

Guide to monitor your websites carefully
by Alexandre Calderon / Friday, 28 February 2014
Published in Measure & Optimize

As a digital marketing strategist, it is always a good practice to enhance the visibility, rankings and traffic for a website you are working on. It should be your common practice and goal to make any site successful. There are many ways that exist to achieve this goal and I will discuss some of the

Top 5 must-have information for local business website
by Gabriel Touchette / Tuesday, 18 February 2014

  With the arrival of local search, we noticed a major increase in the number of businesses gaining access to the web. Whether be via a website or simply trough Google places, it is important for local business to know what consumers are actively looking for in term of information. This is exactly what we

A Guide To E-Commerce Conversion Tracking Using Google Tag Manager
by Pier-Yves C Valade / Monday, 27 January 2014

So, I came up with this fantastic idea to setup the script management of one of the clients I manage with Google Tag Manager, which is quite a fantastic idea for normal tags like Google Analytics, Remarketing tags and so on. But then came the fun part: Conversion tracking with the GTM isn’t exactly what