Pay-per-click (also known as PPC) can sometimes be a tricky game. For many marketers, it can be difficult for them to understand how to evaluate and choose appropriate keywords or write compelling ads that entice users to click on them. However, even if a marketer gets these two things right, they will still have a
Yahoo has taken quite a few hits in the last 12 months. They almost pulled back all efforts to compete against Microsoft in early 2015 after agreeing on aligning their efforts to support Microsoft, instead of fighting against them. That seemed to leave them puppets to the masterstroke of the tech giant, but they may
Too many times I have encountered shaky social media campaigns that ended up doing more harm than good. This is why I thought it would be a good idea for Ludis to develop a handy checklist that will enable you to effectively monitor your Facebook campaign. So without further ado, here is the list! Prepare
Your main goal as a Google AdWords PPC campaign manager, both on search and display networks, is to actually make your campaigns generate a profit from the money invested. With this in mind, there are some key techniques and quick fixes I have developed and learned over time that can help you score a positive
Google Adwords is a large platform that offers a wide array of possibilities. It allows you to market to potential clients that are searching for solutions that you specialize in. It does sound a bit like the Eldorado or the Klondike. However, while it is a great tool to generate opportunities, it is still very
