7 Common Misconceptions about Content Strategy
by Rob May / Tuesday, 04 November 2014

Content strategy is a critical component of any marketing campaign. Your business can offer the most fashionable handbags, the most accurate real estate models, the most astute financial counselling, or the best party planning in the city, but you need to provide the content your potential customers are looking for on your website to be

5 myths about inbound marketing
by Gabriel Touchette / Tuesday, 09 September 2014
Published in Inbound Marketing

As an inbound marketer, I often have the opportunity to speak with businesses about the advantages of integrating inbound marketing into their promotion strategies. While discussing the pros and cons of inbound marketing, I often encounter funny myths and preconceived notions. Today I decided to take the time to demystify some of them for you!

Why I Love SEO (And You Should, Too!)
by Pier-Yves C Valade / Thursday, 21 August 2014
Published in SEO & Organic Search

In 2014, when I, and I bet you too, need infos on something, first thing I do is get to my smart phone, tablet or PC and ask a search engine about it. It gets me most of the time exactly the answers to my questions. SEO, or Search Engine Optimisation, is the art of

10 Steps to Rock your Facebook campaign
by Gabriel Touchette / Friday, 01 August 2014

Too many times I have encountered shaky social media campaigns that ended up doing more harm than good. This is why I thought it would be a good idea for Ludis to develop a handy checklist that will enable you to effectively monitor your Facebook campaign. So without further ado, here is the list! Prepare

12 tricks to improve your Facebook marketing campaigns
by Salim Ammara / Tuesday, 15 July 2014
Published in Social media

In most cases, an efficient Web strategy requires a mix of communication media. Each medium must be chosen strategically, and intended for a specific goal. Today, with the Internet, there is no limit to what marketers can achieve. From direct sales, we went to one-way communication like television commercials and newspaper ads. Then, the Internet

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