Content strategy is a critical component of any marketing campaign. Your business can offer the most fashionable handbags, the most accurate real estate models, the most astute financial counselling, or the best party planning in the city, but you need to provide the content your potential customers are looking for on your website to be
As an inbound marketer, I often have the opportunity to speak with businesses about the advantages of integrating inbound marketing into their promotion strategies. While discussing the pros and cons of inbound marketing, I often encounter funny myths and preconceived notions. Today I decided to take the time to demystify some of them for you!
In 2014, when I, and I bet you too, need infos on something, first thing I do is get to my smart phone, tablet or PC and ask a search engine about it. It gets me most of the time exactly the answers to my questions. SEO, or Search Engine Optimisation, is the art of
Too many times I have encountered shaky social media campaigns that ended up doing more harm than good. This is why I thought it would be a good idea for Ludis to develop a handy checklist that will enable you to effectively monitor your Facebook campaign. So without further ado, here is the list! Prepare
In most cases, an efficient Web strategy requires a mix of communication media. Each medium must be chosen strategically, and intended for a specific goal. Today, with the Internet, there is no limit to what marketers can achieve. From direct sales, we went to one-way communication like television commercials and newspaper ads. Then, the Internet
