Inbound Marketing and LinkedIn: a B2B love affair
by Gabriel Touchette / Tuesday, 07 January 2014
Published in Social media

Many articles have already been written about the undeniable advantages of using LinkedIn for HR purposes. Unfortunately, very few of those are approaching or talking about the other major advantages that LinkedIn offers for businesses. Let’s take advantage from this situation and create an article dedicated to the extra value that LinkedIn brings to your

A discussion on the future of Content Marketing and upcoming trends for 2014
by Gabriel Touchette / Friday, 13 December 2013

As an Inbound Marketer and an avid fanatic of data tracking, I often am wondering what is going to be the next big thing in web marketing.  And I assume that I am not the only one! Between the various updates that Google is making to its search engine in order to deliver the best

Inbound Marketing Best Practices – How To Present Your Offers To Your Audience
by Alexandre Calderon / Friday, 13 December 2013

The inbound marketing process is all about attracting, converting and upselling. If you’re new to this concept, you might want to read the first article that introduces the inbound marketing strategy. There are different methods to achieve these goals with your website audience. It’s good to have a great promotion or to have a great

Getting the most out of your Remarketing Campaign
by Pier-Yves C Valade / Friday, 06 December 2013
Published in PPC & Advertising

So there’s the brand new site of your competitor that you just landed on. It’s so awesome that whenever you go to another site, there is those fancy banners reminding you again and again how awesome your competitor is. Here’s a competitor of one of my clients which restlessly remarkets me with sexy men underwear

5 New features that will rock your Google Analytic performances
by Gabriel Touchette / Thursday, 05 December 2013
Published in Measure & Optimize

Everytime Google makes an update to its platform we can read horror story and dissatisfaction across the web. As many of us probably already encountered the many modifications/new features that Google Analytic made to its platform, I will take the time to review these modifications. Again, many of us don’t like too much when Google

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