As a digital marketing strategist, it is always a good practice to enhance the visibility, rankings and traffic for a website you are working on. It should be your common practice and goal to make any site successful. There are many ways that exist to achieve this goal and I will discuss some of the
You might be thinking, “Here we go again, an article trying to convince me that inbound OR outbound marketing is better”… You decided to click on the link anyways because of the attracting banner. Well I am glad you did and to be honest, today I will not try to tell you which one is
Guest blogging is a slightly sensitive subject today with the release of Google’s WebSpam team’s update to lower the quality rating on the practice. Let’s be completely transparent when talking about guest blogging and its current market state for search now. This isn’t something we can honestly say we as inbound marketers or SEO’s didn’t
With the arrival of local search, we noticed a major increase in the number of businesses gaining access to the web. Whether be via a website or simply trough Google places, it is important for local business to know what consumers are actively looking for in term of information. This is exactly what we
Google Adwords is a large platform that offers a wide array of possibilities. It allows you to market to potential clients that are searching for solutions that you specialize in. It does sound a bit like the Eldorado or the Klondike. However, while it is a great tool to generate opportunities, it is still very
