If you’re thinking that social media isn’t valuable, or not worth the effort, let me hit you up with some knowledge! Forrester Research tells us “social networks have become a critical discovery point and platform.” They are now the second most popular channel for website discovery, behind only organic search.” This should be a big eye
Facebook launches new tools to help Pages better target their audiences and, better understand the impact of their social posts. In a recent Facebook new feed via their media hub, they have announced a new toolset for online publishers. In an effort to help publishers with their online marketing by offering a new set of
Too many times I have encountered shaky social media campaigns that ended up doing more harm than good. This is why I thought it would be a good idea for Ludis to develop a handy checklist that will enable you to effectively monitor your Facebook campaign. So without further ado, here is the list! Prepare
In most cases, an efficient Web strategy requires a mix of communication media. Each medium must be chosen strategically, and intended for a specific goal. Today, with the Internet, there is no limit to what marketers can achieve. From direct sales, we went to one-way communication like television commercials and newspaper ads. Then, the Internet
A short time ago, we talked about, or rather wrote about, the importance of using Google+ to optimize your company’s listings on search engines. Today, I will provide more details on the creation and use of a Google+page. Creating the page 1. The process to follow to create your Google+ page is quite simple. Click here, and then click
