Measure & Optimize

Your main goal as a Google AdWords PPC campaign manager, both on search and display networks, is to actually make your campaigns generate a profit from the money invested. With this in mind, there are some key techniques and quick fixes I have developed and learned over time that can help you score a positive

Social media is more and more used by B2B marketers and is becoming a major component of their web strategy. It is interesting to see that, although the adoption rates are increasing, there seems to be lots of uncertainties regarding their effectiveness. Today we will review a chart that was published in a research by

As a digital marketing strategist, it is always a good practice to enhance the visibility, rankings and traffic for a website you are working on. It should be your common practice and goal to make any site successful. There are many ways that exist to achieve this goal and I will discuss some of the

  With the arrival of local search, we noticed a major increase in the number of businesses gaining access to the web. Whether be via a website or simply trough Google places, it is important for local business to know what consumers are actively looking for in term of information. This is exactly what we

So, I came up with this fantastic idea to setup the script management of one of the clients I manage with Google Tag Manager, which is quite a fantastic idea for normal tags like Google Analytics, Remarketing tags and so on. But then came the fun part: Conversion tracking with the GTM isn’t exactly what