4 ways to transform your PPC Landing Page to reach your conversion goals
by yan desjardins / Friday, 14 August 2015

Pay-per-click (also known as PPC) can sometimes be a tricky game. For many marketers, it can be difficult for them to understand how to evaluate and choose appropriate keywords or write compelling ads that entice users to click on them. However, even if a marketer gets these two things right, they will still have a

How can you take advantage of Yahoo Gemini ?
by yan desjardins / Thursday, 13 August 2015

Yahoo has taken quite a few hits in the last 12 months. They almost pulled back all efforts to compete against Microsoft in early 2015 after agreeing on aligning their efforts to support Microsoft, instead of fighting against them. That seemed to leave them puppets to the masterstroke of the tech giant, but they may

Setting Yourself Up For Social Media Amplification Success!
by Rob May / Monday, 12 January 2015

If you’re thinking that social media isn’t valuable, or not worth the effort, let me hit you up with some knowledge! Forrester Research tells us “social networks have become a critical discovery point and platform.” They are now the second most popular channel for website discovery, behind only organic search.” This should be a big eye

A Guide to Developing Content Strategy – Part I
by Rob May / Wednesday, 26 November 2014

Earlier this month, I wrote an article about various misconceptions about content strategy, and pointed out a few key points to help improve your already ongoing efforts in content marketing! This week’s article starts to focus at the foundation, and a little more on several key points that I think will help anyone get off to