Marketing blog

I often come across negative feeling toward social media from businesses stating that social media does not make sales. While I am used to such comments, I always take the time to explain the AIDA Model, the various type of Assisted Conversions and defining the importance of the first interaction, assist interaction and last interaction.

When was the last time that you had a strategic meeting? How great are they! Everyone share ideas, talk loud, we all get exited and sky is the limit! However, when it comes to strategy, it is always a good idea to drop the intensity a little and be a bit more conservative. So basically

So, I came up with this fantastic idea to setup the script management of one of the clients I manage with Google Tag Manager, which is quite a fantastic idea for normal tags like Google Analytics, Remarketing tags and so on. But then came the fun part: Conversion tracking with the GTM isn’t exactly what

Social media are known to be the great equalizer in the sense that even small businesses can thrive and outplay large companies and Facebook is indisputably sitting on top of the pile as the number one social media influencer. Because Facebook is such an important part of the social sphere as a whole, and controls

In one of my previous articles, I talked about getting your website indexed with Google. This first step is crucial. It’s the basic thing to do when you want your website to show up on Search Engine Result Pages (SERP`s). We all know that the primary search engine for most countries is Google. Luckily, Google