The Internet abounds with writers. And while some are happy being part-time bloggers, others want to be known as top-notch publishers on the web. Those belonging to the former category more often than not don’t care how much traffic they draw. While they might wish their writing reached more people, they’re not that keen to tangle themselves in the various strategies needed to propagate their blogs to different corners of the Internet.
The latter group, however, is incessantly looking for ways to help their blog or website break barriers and reach a wider audience. When the specific purpose of a website is to draw more business, no detail can be overlooked and no stone can be left unturned. And that’s where content marketing comes into the picture.
Content marketing is a highly sought-after approach for bloggers or website owners looking to fuel their website and gain greater visibility over the web. Only when a large section of the Internet audience knows about their blog will these website owners be able to successfully use the website to their business advantage. It is therefore all-important to create content marketing strategies that will help achieve these breakthroughs and create more value for readers.
Here a few ways to get better results from your marketing efforts:
1. Cleverly Written Content
Your content marketing strategy has to begin with how you write content in the first place. When it is meant for business, there are several things to take into account, apart from writing from natural instincts. You have to have a killer headline that serves as an instant attention grabber. If it means making the title really long, go for it. Long headlines can be used to include certain keywords—or for that matter, add a dash of humor that may not be possible in just a few words.
You can also go mainstream and using typical beginnings like How To, Why, Tips For, Free, Best, Top, etc. Studies have shown that these types of headlines do succeed in grabbing the attention of numerous visitors looking for articles offering tips and guidelines.
2. Create Social Profiles
When you want your content to reach a large number of people in a short span of time, social media is your best bet. Create separate profiles on different social media websites in order to leverage the folks with their accounts on the sites. Create a Google Plus account and start sharing your website’s posts on it. Being a Google product, you are assured it will have a significant impact on your website’s search engine ranking when your Google Plus account is active and building a network. Similarly, create separate pages on Facebook and Twitter to make the most out of the expansive audiences on these platforms as well. You can post articles on these sites using hashtags to make sure that both the people in your network and even those who don’t follow you yet can see the posts.
3. Seed Content in Social Media Groups
The social media platforms consist of innumerable communities and groups made up of like-minded individuals. If you have written articles on wildlife, start looking for wildlife and animal groups on Facebook and send a Join request. Once your request is approved and you are accepted as a member, you can post the URLs of your articles, which will be seen by the group’s members. This is an incredibly useful method for helping your content go to new places and stand a better chance of going viral. If the members of a particular group like your article, they will share it with their own networks, which will attract even more traffic.
4. Seed Content on Forums and Blogs
Creating a reputation on the Internet is essential. Make contact with bloggers in the same niche as your website, and start communicating with them online. Comment on their blogs and, at times, include links to your website’s article that relates in some way to the article on that blogger’s site. Even if you do not post any URLs, you are still making sure your website (or you as an author) gains greater visibility over the Internet, something which will only hold you in good stead for the future.
5. Pitch your Website to Mobile Users Like you Mean It
The world is moving from desktops and laptops to smartphones and tablets. Surveys have shown that more than half of all American adults use smartphones, and almost everyone uses a cellphone. Which is why you need to create a blog that is compatible across the new-fangled browsers and operating systems. A mobile-ready website will help you retain visitors even if the alternative is between Windows and Android. A website that doesn’t work in unison with diversified OS and browsers means you are losing out on some really important visitors who are only growing in numbers. If you are about to start a blog, make sure the theme you choose is glitch-free on smartphones and different screen sizes.
Before you get your content marketing strategy in order, have some exceptional writers at your behest. They should have a great flair for drafting content that captures attention and that induces people to like and share. Writers should also have a basic understanding of SEO and be able to include relevant keywords in the content without force-fitting them.
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