9 Tools Every Inbound Marketer Should Be Using
by Justine Voyer / Wednesday, 09 April 2014

As you may know, the marketing performances of a company are closely linked to the technology it uses on a daily basis. Today I want to introduce you to a few select tools every inbound marketer should use in his day to day work, which will free up time for more important management tasks. Project

10 Quick Twitter Marketing Tips for Best Results
by Erin / Tuesday, 01 April 2014
Published in Social media

Social media marketing can have a substantial impact on a business’s value, especially in regard to how visible it is compared to competitors. However, success on social media cannot be achieved by simply tweeting whatever comes to your mind. There must be a well-planned strategy in place, one that aligns with the general practicalities of quality

Social Media – adoption rates Vs perceived effectiveness
by Gabriel Touchette / Thursday, 06 March 2014

Social media is more and more used by B2B marketers and is becoming a major component of their web strategy. It is interesting to see that, although the adoption rates are increasing, there seems to be lots of uncertainties regarding their effectiveness. Today we will review a chart that was published in a research by

Convincing businesses on social media effectiveness
by Gabriel Touchette / Tuesday, 04 February 2014
Published in Social media

I often come across negative feeling toward social media from businesses stating that social media does not make sales. While I am used to such comments, I always take the time to explain the AIDA Model, the various type of Assisted Conversions and defining the importance of the first interaction, assist interaction and last interaction.

5 Winning Company Facebook Posts
by Gabriel Touchette / Tuesday, 14 January 2014
Published in Social media

Social media are known to be the great equalizer in the sense that even small businesses can thrive and outplay large companies and Facebook is indisputably sitting on top of the pile as the number one social media influencer. Because Facebook is such an important part of the social sphere as a whole, and controls