5 New features that will rock your Google Analytic performances
by Gabriel Touchette / Thursday, 05 December 2013
Published in Measure & Optimize

Everytime Google makes an update to its platform we can read horror story and dissatisfaction across the web. As many of us probably already encountered the many modifications/new features that Google Analytic made to its platform, I will take the time to review these modifications. Again, many of us don’t like too much when Google

KPI exposed: The official how to guide for KPI (Part III)
by Gabriel Touchette / Wednesday, 27 November 2013
Published in Measure & Optimize

Welcome back everyone for the third and final article of this series of three. If you haven’t read the first part and second part yet, I encourage you to do so. In this final attempt to draw a clear and complete picture about what KPIs are, how to choose them and generate your own executive dashboard, I will now provide

KPI exposed: The official how to guide for KPI (Part II)
by Gabriel Touchette / Thursday, 21 November 2013
Published in Measure & Optimize

Welcome back everyone for the second article of this series of three. If you haven’t read the first part yet, I encourage you to do so. Today we will discuss how to categorize your business questions using the REAN model. I will also provide KPI that best suits each step of your conversion process. Not only will we

KPI exposed: The official how to guide for KPI
by Gabriel Touchette / Tuesday, 19 November 2013
Published in Measure & Optimize

KPI have been around for quite a while, and their utilisation have grown exponentially in the last few years. With the arrival of various analytic solutions that now provides a tremendous amount of raw data, marketers are now more than ever challenged to produce insightful aggregated data for their executives. This article will be the

 
 
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