Measure & Optimize

Everytime Google makes an update to its platform we can read horror story and dissatisfaction across the web. As many of us probably already encountered the many modifications/new features that Google Analytic made to its platform, I will take the time to review these modifications. Again, many of us don’t like too much when Google

Welcome back everyone for the third and final article of this series of three. If you haven’t read the first part and second part yet, I encourage you to do so. In this final attempt to draw a clear and complete picture about what KPIs are, how to choose them and generate your own executive dashboard, I will now provide

Welcome back everyone for the second article of this series of three. If you haven’t read the first part yet, I encourage you to do so. Today we will discuss how to categorize your business questions using the REAN model. I will also provide KPI that best suits each step of your conversion process. Not only will we

KPI have been around for quite a while, and their utilisation have grown exponentially in the last few years. With the arrival of various analytic solutions that now provides a tremendous amount of raw data, marketers are now more than ever challenged to produce insightful aggregated data for their executives. This article will be the