We notice the Internet evolution every day. A new application there, a new website there and everything is changing at an incredible pace. Web 2.0 brings new features and nobody complains because it greatly enhances our experience as an online user.
To understand what I mean, you must first understand how the search engines like Google or Yahoo works, as well as the principle of this technique increasingly used in the web world.
The technique : Ajax make queries and display the result without reloading the page, so it gives the user a very rich experience. In addition to avoiding the repetitive pages loading to see their updates, this method can also load graphics that would otherwise be too heavy to load at the same time as the site itself. In other words, it loads the main content, and once the site is functional, heavy elements that increase the user experience are loaded, all in a second, which creates the illusion that everything is loaded at the same time.
We can, therefore, with these two pieces of information in hand, deduct that the loaded content after conventional loading of the page will not be seen by the robot different search engines robots and will not be indexed. All webmasters must drop this technique so that all the content is indexed by search engines. There are, however, several other technologies that replace AJAX on some points as the dynamic content display. For example, tabs systems that hide the content already loaded from all the tabs and display it only when a particular event occurs, such as clicking on the tab.
From a marketing perspective, from SEO Sherbrooke Ludis Media, the mixture of these techniques is obviously beneficial and keeps visitors and existing customers a pleasant experience when they visit your site. In addition, search engines will correctly index your content, which will attract new visitors to your site.
In conclusion, whether from a marketing standpoint or user experience, it is necessary to know how to mix all the Web 2.0 techniques. Thus, you will reach a perfect balance between the user who has fast access to an application / website and the minimum information to be loaded at the beginning of a page so that the search engines are efficient experience.
In addition, you can learn here more about some experimental google practices – https://developers.google.com/webmasters/ajax-crawling/
A special thank you to Sebastian Barbei.
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