{"id":11299,"date":"2014-08-01T07:13:36","date_gmt":"2014-08-01T12:13:36","guid":{"rendered":"http:\/\/ludismedia.com\/?p=11299"},"modified":"2014-08-01T08:49:32","modified_gmt":"2014-08-01T13:49:32","slug":"10-steps-rock-facebook-campaign","status":"publish","type":"post","link":"http:\/\/ludismedia.com\/en\/10-steps-rock-facebook-campaign\/","title":{"rendered":"10 Steps to Rock your Facebook campaign"},"content":{"rendered":"

Too many times I have encountered shaky social media campaigns that ended up doing more harm than good. This is why I thought it would be a good idea for Ludis to develop a handy checklist that will enable you to effectively monitor your Facebook campaign.<\/p>\n

So without further ado, here is the list!<\/p>\n

Prepare your banners<\/h2>\n

\"banner\"<\/a><\/p>\n

The number of different banners you will need will depend on how many campaigns and tests you plan on conducting. There are two things you need to keep in mind when producing your banners.<\/p>\n

First, you are limited to a maximum of 20% text in the image. Keep that in mind, because if your strategist or designer gets carried away with text, you will have an issue!<\/p>\n

Secondly, we encourage you to choose an image size of 1200 px x 627 px. This best suits pretty much all advertising scenarios on Facebook. It will be big enough for advertising in news feeds as well as for side ads.<\/p>\n

Create a headline, descriptive text, and call to action<\/h2>\n

While this one is pretty obvious, many advertisers neglect this, and when they are about to launch a campaign, they realize that the information has not been validated by the client.\u00a0This ends up delaying the go-live aspect of the campaign.<\/p>\n

Keep in mind you are allowed only 25 characters for the headline and 90 for the description and CTA. Use them wisely.\u00a0\ud83d\ude09<\/p>\n

Choose the type of Facebook ads<\/h2>\n

Facebook offers you various types of ads to select from:<\/p>\n