{"id":10173,"date":"2014-06-05T11:51:51","date_gmt":"2014-06-05T16:51:51","guid":{"rendered":"http:\/\/ludismedia.com\/?p=10173"},"modified":"2014-06-09T05:47:14","modified_gmt":"2014-06-09T10:47:14","slug":"how-to-develop-content-marketing-strategy","status":"publish","type":"post","link":"http:\/\/ludismedia.com\/en\/how-to-develop-content-marketing-strategy\/","title":{"rendered":"How to develop a content marketing strategy"},"content":{"rendered":"

Inbound marketing\u2019s reputation as an online sales strategy and process is already proven and when we discuss inbound marketing, we must talk about content marketing and editorial strategies.<\/p>\n

A thought-provoking content strategy is indisputably essential\u2014whether it\u2019s to improve your company\u2019s search engine positioning, to make it a front runner or expert in its field, to develop an unparalleled user experience, or simply to increase its web strategies\u2019 performance.<\/p>\n

The editorial is an extraordinary marketing tool<\/strong>. There is no debate. Billions of searches per day, smart searches, voice searches, and it continues to evolve with all the new small search engines that are emerging.<\/p>\n

In fact, the only difference between content creation and advertisement creation is that your prospects search for your content, whereas they are bombarded with advertising messages on a daily basis.<\/p>\n

In short, whether you are in B2B or B2C, nowadays content marketing is the weapon of choice in marketers\u2019 arsenal<\/a><\/p>\n

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\"Content-marketing-spendings\"<\/a><\/p>\n

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90% of B2C and 93% of B2B marketers<\/strong>\u00a0currently use content marketing in their web strategies, according to\u00a0this study<\/a>\u00a0of more than 7000 North Americans published by Hubspot.<\/p>\n

According to a 2013 study carried out by the\u00a0Content Marketing Institute<\/em>,\u00a086% of B2C marketers<\/a>\u00a0plan to maintain or increase the budgets allocated to content marketing in the coming years.<\/p>\n

If you are in B2B, the same intention is evident.\u00a054% of B2B marketers<\/a>\u00a0plan to increase their allocations for this type of online marketing.<\/p>\n

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\"content-marketing-cycle\"<\/a>Integrate content strategy into the rest of your marketing activities<\/strong><\/h2>\n

Robert Rose,\u00a0Chief Strategist<\/em> at the Content Marketing Institute highlighted an important shortcoming in his article<\/a>\u201cHow Content Marketing Success is Blocked by Antiquated Beliefs,\u201d which was that content marketing is regarded as an avenue independent of all other marketing activities.<\/p>\n

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You may have produced very relevant content, but if it lacks the support of relevant communication channels and is not incorporated into a customized inbound process, the results won\u2019t be very encouraging.<\/p>\n

To ensure that it is fully incorporated and obtains optimal results, a content marketing strategy is developed through key steps. In this article, the important elements to consider during the development of your content strategy are highlighted.<\/p>\n

1. Preliminary research<\/strong><\/h2>\n

1.1. Understand the business and its internal and external goals<\/strong><\/h3>\n

Whether for your business or a client, take the time to study the company\u2019s marketing plan and to fully understand the industry in which it is involved. This will enable you to better understand its issues, challenges, positioning, opportunities, and constraints.<\/p>\n

In this research stage, particular attention should be paid to the following elements.<\/p>\n